Yahoo! buys BrightRoll: 640 Million dollars for video advertising
Here is the first major acquisition of Yahoo !, after selling part of its stake in Alibaba.
Yahoo! Focus in the field of video advertising.
In the US, Yahoo! had a market share in online advertising (digital – ed)
declined to 5.8% in 2013.
For 2014 will continue to lose up to 4.9%, analysts said.
So, to get stronger, Yahoo! acquires BrightRoll (video platform) for 640 million dollars.
The payment was made in cash.
According to the CEO of Yahoo !, Marissa Mayer, the videos represent the largest growth opportunity for Yahoo!