February, 2015 | Internet

Archive for : February, 2015

YouTube does not earn money to Google (which bought YouTube)

Despite YouTube have 1 billion monthly users, these users are not able to earn money to the company.
It is a substantial balance between income and expenses.
And Google? Obviously it is not satisfied with their investment / acquisition.
According to a research carried out by the WSJ (Wall Street Journal – ed)
YouTube does not generate gains / profits for Google (which bought YouTube).
The YouTube’s revenues in 2014 amounted to 4 billion dollars.
These revenues must be added the costs and reach more or less in balance.
While in 2013, YouTube, generated revenues of 3 billion dollars.
The increase of 1 billion dollars, the revenues of 2014 was generated thanks
to greater collection for online advertising on YouTube.
The basic problem is that they weigh the costs of two items:
– Content (YouTube pays video editors, to have quality content on its network)
– The technology infrastructure (for 1 billion active users per month, the cost for hosting / server and engineers is very high)
But what is the real YouTube problem?
The answer is: the target
That is, the YouTube audience is made up of teens and tweens, “penniless”
without an income and purchasing power.
But these teens and tweens, “penniless” YouTube video of what you think you look?
Simply, they think of Youtube like it’s “their portable hard drive”:
an archive made of videos to watch and then move on to other sites that publish video.
bankruptcy business for YouTube?
Maybe yes, maybe not, for sure who manages the YouTube marketing, will have no easy days to live,
with Google that “press” to get profits from their investment / acquisition (YouTube – ed)
And what would then be the goal (or hope – ed) Google?
Compare YouTube to TV (television – ed), in Access, but the TV is immediate mode, while for YouTube, like any other web site, you need some time to load the platform (or through a PC (personal computer – editor’s note) or via a notebook (laptop – ed) or via a tablet, or via a mobile smartphone).
And at what targets would be addressed?
entertainment channels, mainly.
In 2012, YouTube (or better: Google is what you pay for YouTube), paid to the producers of video content, hundreds of millions of dollars to generate quality video content in an effort to create quasi-TV channels, without obtaining the desired results.
“Google (owner) YouTube, launched more than 100 thematic video channels”
Google paying for content?
The old Google motto was “content is king.” In fact it was because since 2012, Google pays to generate content.
But the contents are not artificially generated against Google’s guidelines?
So, with YouTube, Google goes against their own “rules and principles.”
But we know that the rules are always valid for others and never for ourselves, dear Google “takes all.”
YouTube-Google strategy to increase revenues?
To get a YouTube-quality programming, and have more users “in target”, in January 2015, Google signed an agreement with the US National Football League, to see
the Highligths (short video clips – ed) of the matches, on YouTube.
Whereas previously, in November 2014, YouTube announced a music subscription service, in “iTunes” from the name “Music Key” style, where there will be a database with available Millions of songs and videos, without the much-hated publicity.
The monthly music subscription cost should be of 7.99 Dollars / Euros (we await confirmation from Google & co )


City Rank Facebook: 25 million in January 2015

Here are the official numbers on the use of Facebook for Italy: 21 million Italians use Facebook from Mobile (mobile: Smartphone and Tablet – ed). Rome, Milan and Naples the first three cities.

Therefore, in order of use are the following regions in Italy:

– New York, Rome and province: 2,800,000 Facebook users
– Lombardy, Milan and province: 2,200,000 Facebook users
– Campania, with Naples and its province: 1,120,000 Facebook users
– Piedmont, with Turin and its province: 640,000 Facebook users
– Sicily, Palermo and province: 500,000 Facebook users
– Emilia-Romagna, Bologna and province: 400,000 Facebook users
– Tuscany, Florence Area: 380,000 Facebook users
– Liguria, Genoa and province: 320,000 Facebook users
– Apulia, Bari and province: 280,000 Facebook users
– Veneto, Venice and province: 140,000 Facebook users
– Umbria, Perugia and province: 124,000 Facebook users
– Friuli-Venezia Giulia, Trieste and province: 108,000 Facebook users
– Trentino-Alto Adige with Trento and province: 100,000 Facebook users


Facebook Users composition for Sex:

52% Men
47% Women
1% Not Classified

Facebook Users breakdown by age:

– 21.7% are aged between 36 and 45 years
– 17.4% are aged between 19 and 24 years
– 15.2% are aged between 46 and 55 years
– 13.8% are aged between 30 and 35 years
– 12.3% are aged between 25 and 29 years
– 10.1% have an age equal and / or greater than 56 years
– 9.4% aged between 13 and 18 years

Use Daily Facebook Users:

– 20 million Italians in total
of which: 16 million just from Mobile (mobile: Smartphone and Tablet – ed).

Use Monthly Users Facebook:

– 25 million Italians in total
of which: 21 million just from Mobile (mobile: Smartphone and Tablet – ed).

Instagram, estimated revenues of 700 million dollars for 2015

According to Facebook’s statements, relating to January 2015,
the Instagram users have shared more than 70 million photos and videos every day.

Forecast of Instagram turnover by the end of 2015

Instagram, the social network for sharing photos and videos, acquired by Facebook in 2012, expects revenues of 700 million dollars by the end of 2015.

Instagram in 2020, the possible scenarios according to analysts

The most optimistic projections, of Cowen & Co. analysts estimate revenues in 2020 to 5.8 billion dollars.

Number of Instagram users

Also according to “experts” (or assumed – ed) the Instagram users will double:
from the current 300 million to 680 million within 5 years.

also arrive the larger advertisers who invest in online advertising on Instagram

Well, what with all this optimism?
Who will live. see!

What is Instagram?

The value (again according to “analysts”) estimated Instagram would be of 33 billion dollars
– Twitter, worth 30 Billion dollars
– Snapchat, worth 19 billion dollars

The history of Instagram. From Start Up to World Social Network

Instagram was born in 2010, as a start-up, initially was an app for photos for mobile (smartphone and / or tablet – editor’s note), and then get on the web with new features (share short video – editor’s note), and aim to ” general public “throughout the world.

Facebook in 2012, Instagram bought for 741 million dollars and started to monetize social networks using advertising space.


Falciani list: the names of 7,499 Italians with accounts in HSBC Bank in Switzerland

Published the names of Italian content in Falciani list: Italian 7,499 with current accounts in HSBC Bank in Switzerland.

Read the document with the list of more than 106,000 people with bank accounts in HSBC Bank in Switzerland.

Among the names you will find many business owners (Borrowers – ed) Italian actors, politicians and sports.

Published the names of Italian content in Falciani list: Italian 7,499 with current accounts in HSBC Bank in Switzerland.

The document swiss leaks, is literally going around the world!