2 out of 3 Italians prefer to read the newspaper online
Paper-based national newspapers continue to lose advertising copies sold and purchased by advertisers.
The current situation:
63% of those seeking news: read the version of your newspaper on the internet.
And ‘at no cost and you can evaluate multiple sources.
Only 9.2% of the readers, still buy the printed version of a newspaper.
Research by Lewis Pr, also states that:
– Independent sites (12.3%) are slightly cinsiderati attractive
– Worst figure for blogs (3.1%) considered unreliable sources
However, the national newspaper sites, the best known, are perceived to be more reliable, than the generalist sites and news aggregators.